Director, Creative Development
Key Responsibilities:
• Define and execute AD's creative development strategy for video across all platforms
• Own creative pipeline from early-stage ideas through greenlight, launch, and franchise evolution
• Develop original video IP with potential to scale across formats and global markets
• Lead creative development for pilots and formats, shaping talent, visual approach, and storytelling
• Establish high creative standards; review treatments, scripts, and cuts
• Identify and develop internal and external talent from designers to celebrities
• Use audience insights and cultural trends to inform development
• Collaborate with social, commercial, and global teams on IP extensions
• Lead and mentor creative teams and freelance partners
Required Qualifications:
• 7-10+ years developing and producing premium original digital video/entertainment programming
• Proven track record developing successful original formats and franchises
• Exceptional creative instincts and visual sensibility
• Demonstrated ability to lead creative teams and provide actionable feedback
• Deep understanding of YouTube, social video, and emerging platforms
• Strong knowledge of design, architecture, celebrity, lifestyle, and culture
• Strategic mindset with ability to use audience insights for new opportunities
• Excellent communication and collaboration skills
• Strong organizational skills balancing creative ambition with timelines and resources
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